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Working closely with FMCG clients at this hugely successful loyalty marketing agency the Data Planner is responsible for the data strategy and implementation of direct marketing campaigns to deliver demonstrable commercial benefit for these clients, working within a multi-disciplinary team, including planners, analytics, media and account management. Experience Level and Technical Requirements for the Role •Typically educated to degree level. •Previous experience of working with customer loyalty data, gained within retail clients and/or FMCG companies. •Extensive knowledge of how segmentation and profiling techniques are used for direct marketing campaigns. Personal Attributes •Excellent communication skills in writing, presenting and interpersonally •Robust and unflappable •Good client liaison skills – able to work collaboratively and in partnership to deliver a high quality data solutions •Optimistic, energetic and driven •Enjoys leading projects and working with other experts and account management •Passionate about the execution of ideas

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