Direct marketing
| Direct Marketing / Campaign Assistant | |
| Expected skills and experience: |
Ideally should have some experience in marketing, such as a placement year. |
| Average salary range: |
£20 - £24k + benefits |
| Direct Marketing / Campaign Executive | |
| Expected skills and experience: |
Must have experience of DM implementing campaigns, including mail, off the page, inserts and email. Must be able to brief agencies, handle budgets and analyse response. |
| Average salary range: |
£24 - £30k + benefits |
| Campaign Manager | |
| Expected skills and experience: |
Must have experience of planning and implementing DM campaigns with a deeper understanding of targeting, segmentation, testing and response analysis as well as all campaign delivery processes. Must be cost aware and will be expected to come up with new ideas and tests. |
| Average salary range: |
£30 - £35k + benefits |
| Direct Marketing Manager | |
| Expected skills and experience: |
IDM qualification useful. Solid DM experience required, often within the appropriate industry sector. Will be expected to take on significant budgetary responsibility. Must be proficient in team management, strategic marketing planning, agency/supplier management and database segmentation and profiling. Must have been exposed to a variety of below the line channels. |
| Average salary range: |
£36 - £60k + benefits |
| CRM Manager | |
| Expected skills and experience: |
As DM Manager, with specific expertise of loyalty and/or retention required. Must have experience of developing, delivering and measuring customer contact strategies. |
| Average salary range: |
£35 - £55k + benefits |
| Head of Direct Marketing | |
| Expected skills and experience: |
Extensive DM experience with proven commercial and financial acumen and a track record in building and managing teams. Must have strategic planning capabilities, as well as the flexibility and willingness to get involved in general management and the operational issues of the business. |
| Average salary range: |
£60 - £80k + benefits + car/allowance + bonus |
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